4TH International Congress on Technology - Engineering & SCIENCE - Kuala Lumpur - Malaysia (2017-08-05)

The Effect Of Syntactic Characteristics Of Shopping Mall On The Customer Pedestrian Behavior An Analytical Study On Selected Shopping Centers In Erbil City

The design of a shopping center aims to facilitate the smooth movement of pedestrians in relation to the syntactic space. An intuitive design relies on the design of facility patterns (commercial, recreational, and service) related to movement lines (malls), entrances, customer behavior, and customer objectives. And according to the rapid spread of Iraqi cities and the growth of shopping facilities which included designed shopping centers, there must be an intensive care about costumer behavior which guide his pedestrian act and arize his shopping amusement and pleasure. This paper tries to investigate the effect of syntactic characteristics of shopping mall on the customer pedestrian behavior through an analytical study on selected shopping centers in Erbil city. The aim is to investigate the effect of syntactic characteristics of shopping mall on the customer pedestrian behavior.
Nahedh AL-QEMAQCHI, KHAWOLA MAHMOUD