3RD INTERNATIONAL CONGRESS ON TECHNOLOGY - ENGINEERING & SCIENCE - Kuala Lumpur - Malaysia (2017-02-09)

The Design In The Valorization Of The Territory By Agrobiodiversity Products. The Value Of The Ria De Aveiro
This article discusses the role of design in the valuation of the territory through the products of the local Agrobiodiversity. It focuses on understanding and visualizing the value chain in practice of bivalves, with a special focus on oysters, from the Ria de Aveiro. These products have come to occupy a prominent place in international markets, but they lack a balanced distribution of value along their chain, resulting in a local value deficit. The objective is to present a systemic approach to this intrinsic value existing in agrobiodiversity products in this territory. Based on the analysis of data resulting from a fieldwork, we identified actors involved in economic activities of a traditional nature in the estuary, accounting for the signs of the complexity and diversity of their systems network, and presented a framework that allows us, on the one hand, to make this reality visible and, on the other hand, to make an approach to the cultural and emotional value associated with this type of activities in this territory, which indicate a value of quality. From this approach, the feasibility of extending the values ​​of this territory in the moment and / or experience of the final consumer is analyzed, accounting for the competence of the Design as a strategic tool in the aggregation of value to the value chain itself, of agrobiodiversity products, in a perspective of Valuation of the territory.
Alice Cardoso, Rui Roda, Teresa Fidélis